I wanted to visit the new club Beach Haus, but I was told by security at 11PM it was closed. I could claim the race card but to be honest I think you have to pay for membership to get in here. Backup clubs The Temple and TheClub were closed as well – Even on Christmas Eve, many places are closed, and Kings Cross looks desolate. A lady promoter nearby handed us free entry cards to Trademark Hotel. I didn’t like it as the last time I attended the Eve event but, I really had no other choice, so with our free entry cards, there was nothing to lose, let’s check it out!

The central bar and lounge area at Trademark hotel

The central bar and lounge area at Trademark hotel

Eve (aka eVe) @ Trademark Hotel

Assessment Time: 11:40PM – 02:15AM
Opening Hours: Unknown – 4AM?
Lockout: Did not appear to be a lockout. The cashiers were still there when we left.
Address: 1 Bayswater Road, Kings Cross, Sydney
Venue Website: http://www.pianoroom.com.au/trademark/index.html
Promoter Website: http://www.boymeetzgirl.com.au
Occurrence: Every Friday
Outside Line: There was no line outside and we got straight inside. I was told by the lady I had to hide my wig and then put it back on inside, as they may not allow it past the door.
Dress Code / Door Policy: Casual seemed to be ok tonight as numbers were low. I would suspect the dress code to be more strict on busy nights, but tonight, it was casual ok. I wore a green t-shirt, black clean sneakers. Majority of males wore collared shirts with jeans/pants, while girls wore mostly dresses, though there were a handful of girls wearing jeans, as it was a cold and rainy night. However the vast majority of girls looked their best. There were some people in Santa hats as it was christmas eve.
Entry Fee / Cover Charge: $15 standard full entry. One of the promoters/managers gave us a free entry ticket for use before 12AM. During a break just before 1AM, she was still outside giving out her cards, so I am not sure how that works.
Guestlist: info@boymeetzgirl.com.au, or through the various individual promoter facebook pages which are easily found. 
Inside: Enter ground level to walk halfway upstairs to the cashier. Walk all the way to the first level to enter the main bar area to your left. To the right are lounges and a separate sectioned off lounge area to hold 50-80 guests – a possible VIP area on busy nights. Bar sits in the middle of the whole setup, within lounges surrounding the North, East and Western sides. The southern side of the bar is where the DJ is located, complete with dancefloor, podium, and mirrors in the far corner to give the place a bigger feel. It needed it, as the floor was quite small at about 30-50pax.
Cloak Room: None could be spotted or found.
Bar Prices / Line: The drinks are not cheap here. The prices escape me, but think along the lines of Ivy, Establishment. This is what Trademark is about. You needed to order water from the bar, so the wait was around 5 to 10 minutes. A bit long. At times as i wait for my water right in front of the bar, other people would just cut in and order. So rude.
DJs: Unknown tonight.
Music Style: Mostly contemporary American RnB tonight, with some top 40, hip hop and some house thrown in. It was good enough to dance to all night.
Crowd & Ratio: The majority are Caucasian from a Aussie-European background. Some Aussies here, some Asians, some Africans, some Indians. A bit of everything. All appear to be well dressed so its not the sleazy type you would expect. There are a number of people here to keep the dancefloor busy. The ratio was probably just about even or 40:60 Women to Men, so nothing to complain about. Also spotted some other people here who were earlier walking around the streets of Kings Cross looking for a club to go to.
Entertainment: No extra entertainment.
Atmosphere: On the dancefloor itself it wasn’t too packed, so it never overheated. You did have your own space and at times, there were spots on the floor where you could express more bold dance moves if your heart desired. The dancefloor and lounge area directly next to it were the busiest, with people mingling there. People are friendly here. The rest of the club was pretty desolate, with about 40% of the club being completely void of people.
Video: 360 of the main dancefloor
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Hedkandi @ Trademark

Assessment Time: 10:45pm – 01:15am
Website: http://www.hedkandi.com.au
Address: 1 Bayswater Road, Kings Cross (behind the coca cola sign)
Dress Code/ Door Policy: Tight door policy for guys – no large groups, ethnics need to be suited up and preferably with girls, girls need to be attractive looking as well. Last time we couldn’t get in as we were 4 asian guys. Tonight it was me and 5 girls, and we got in without question.
Entry Fee / Cover Charge: $20, $10 on guestlist (apparently)
Guestlist: Check the website
Inside: Walk up a flight of stairs to enter the main bar area. To the left is a sectioned off lounge area to hold 100 or so people. The main bar is also surrounded by lounges, except towards the front, where the DJ is located and also a dancefloor exists, to hold 50. The dancefloor has mirrors to give a ‘bigger’ illusion of the place. Along the ceiling there are balls and ivy leaves hanging off to give a different feel to other bars/clubs.
Cloak Room: None
Bar: $18 Long Island teas, $15 Mohitos
Music: Funky House    1
Crowd: Mostly white, classy crowd in their 20s and possibly 30s
Entertainment: Minor podium for girls only
Atmosphere: Dancefloor was ok but in general, the place wasn’t so busy. There was nobody in the sectioned off lounge area except for this couple making out.

Me and the crowd at Trademark Hotel

Me and the crowd at Trademark Hotel (Hedkandi Fridays)

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The email thread
Electric Love Promotional Poster 1st May 2009

Electric Love Promotional Poster 1st May 2009

>> James Tran to Electriclove

hello
I would like to rsvp for this fridays electric love event with the following names as well:
<my list of names>

thank you. can i also ask what dress code is?

Kind Regards,
James

>> Electric to me

Hey James,

Dress code is smart,

Trademark have a reputation for being tight on the door, collared shirt/dress shoe’s etc,

You/your friends have been placed on the General RSVP list for free entry before 11pm,
Hope to see you there

>> James to Electric
thank you for the info. just confirming its 11pm not 12am as stated in the promo poster? what is the price thereafter?
James

>> Electric to me

Hi James,

Apologies – it is free before midnight and $12 thereafter. Please be sure to advise your guests to mention your name at the door as it will be marked as part of the competition.

Thanks and good luck man

>> James to Electric

Hello

I used the information below to dress exceptionally well as well as with my friends, but on arrival (around 11.20pm)  could not get in.

I was first asked if I had a guestlist. I did confirm my name, but my name was not found. No guestlist under my name was there either. After this first hurdle, was then told that there was a private event on and that we weren’t allowed in – this begs the question – why did she not say this in the first place? Less than a few minutes later we observed a group of other men enter the club, without the girl questioning them. however i don’t know if they had previously entered the club with a stamp or what not. In any case I wasn’t happy

In any case, please fix up the guestlisting system, as we wasted our night.

Thank you.

>>>

no reply.

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