I wanted to visit the new club Beach Haus, but I was told by security at 11PM it was closed. I could claim the race card but to be honest I think you have to pay for membership to get in here. Backup clubs The Temple and TheClub were closed as well – Even on Christmas Eve, many places are closed, and Kings Cross looks desolate. A lady promoter nearby handed us free entry cards to Trademark Hotel. I didn’t like it as the last time I attended the Eve event but, I really had no other choice, so with our free entry cards, there was nothing to lose, let’s check it out!

The central bar and lounge area at Trademark hotel

The central bar and lounge area at Trademark hotel

Eve (aka eVe) @ Trademark Hotel

Assessment Time: 11:40PM – 02:15AM
Opening Hours: Unknown – 4AM?
Lockout: Did not appear to be a lockout. The cashiers were still there when we left.
Address: 1 Bayswater Road, Kings Cross, Sydney
Venue Website: http://www.pianoroom.com.au/trademark/index.html
Promoter Website: http://www.boymeetzgirl.com.au
Occurrence: Every Friday
Outside Line: There was no line outside and we got straight inside. I was told by the lady I had to hide my wig and then put it back on inside, as they may not allow it past the door.
Dress Code / Door Policy: Casual seemed to be ok tonight as numbers were low. I would suspect the dress code to be more strict on busy nights, but tonight, it was casual ok. I wore a green t-shirt, black clean sneakers. Majority of males wore collared shirts with jeans/pants, while girls wore mostly dresses, though there were a handful of girls wearing jeans, as it was a cold and rainy night. However the vast majority of girls looked their best. There were some people in Santa hats as it was christmas eve.
Entry Fee / Cover Charge: $15 standard full entry. One of the promoters/managers gave us a free entry ticket for use before 12AM. During a break just before 1AM, she was still outside giving out her cards, so I am not sure how that works.
Guestlist: info@boymeetzgirl.com.au, or through the various individual promoter facebook pages which are easily found. 
Inside: Enter ground level to walk halfway upstairs to the cashier. Walk all the way to the first level to enter the main bar area to your left. To the right are lounges and a separate sectioned off lounge area to hold 50-80 guests – a possible VIP area on busy nights. Bar sits in the middle of the whole setup, within lounges surrounding the North, East and Western sides. The southern side of the bar is where the DJ is located, complete with dancefloor, podium, and mirrors in the far corner to give the place a bigger feel. It needed it, as the floor was quite small at about 30-50pax.
Cloak Room: None could be spotted or found.
Bar Prices / Line: The drinks are not cheap here. The prices escape me, but think along the lines of Ivy, Establishment. This is what Trademark is about. You needed to order water from the bar, so the wait was around 5 to 10 minutes. A bit long. At times as i wait for my water right in front of the bar, other people would just cut in and order. So rude.
DJs: Unknown tonight.
Music Style: Mostly contemporary American RnB tonight, with some top 40, hip hop and some house thrown in. It was good enough to dance to all night.
Crowd & Ratio: The majority are Caucasian from a Aussie-European background. Some Aussies here, some Asians, some Africans, some Indians. A bit of everything. All appear to be well dressed so its not the sleazy type you would expect. There are a number of people here to keep the dancefloor busy. The ratio was probably just about even or 40:60 Women to Men, so nothing to complain about. Also spotted some other people here who were earlier walking around the streets of Kings Cross looking for a club to go to.
Entertainment: No extra entertainment.
Atmosphere: On the dancefloor itself it wasn’t too packed, so it never overheated. You did have your own space and at times, there were spots on the floor where you could express more bold dance moves if your heart desired. The dancefloor and lounge area directly next to it were the busiest, with people mingling there. People are friendly here. The rest of the club was pretty desolate, with about 40% of the club being completely void of people.
Video: 360 of the main dancefloor
YouTube Preview Image
Timeline
Never lend your hat out to guys.

Wearing the hat

Wearing the hat, if you can make it out

It’s christmas eve folks! I had a hat on. A really long one that was held up on its own by a piece of wire. Some dude asked to borrow to wear it. Now, based on past history, I have had people end up stealing my hats, glasses or put these items on other people, who, in turn, end up stealing it or losing it. My gut was telling me NO DON’T GIVE IT!, but:

– He seemed like a nice guy,
– It was christmas eve, and
– He looked sober.

So, alright, I let him wear it. He immediately runs into the crowd and puts the hat onto other girls in order to pick them up. FML. Let him have his fun, as I was just here to dance. About half an hour later, I wonder where he is. I find him. He is putting the hat on some girls again..

James: “hat?”
(looks at hat. It is BROKEN – the internal wire is sticking out)
Dude: “hey”
James: “you broke my hat”.
Dude: “I just wanted to let me girlfriend wear it”
James: “oh really”
Dude: “cmon man, its for my girlfriend. She just wants to wear it”

I look at who is wearing my hat. The girl in question is Asian and their whole group is wearing matching christmas gear. He wears nothing matching. He is not Asian. He looks Arabian. She is definitely not his girlfriend. He is lying to my face unashamedly, but there was no point anymore in trying to get back a broken hat.

James: “Keep it”
Dude: “thanks, you are the man”

Dude, f*ck you, you lying asshole. Break my hat and pretend it’s for your imaginary girlfriend. You scumbag. I ran all the way to the costume store earlier tonight and spent $3.50 for MY HAT TO BE TRASHED?? I could have gotten an Apple Pie for $2.00 and three soft serve cones for $0.50 to feed a family of 3’s dessert for that amount of money!!! Asshole. I hope your condom breaks. Karma bitch.

No grinding tonight
Random tall blonde girls grabs my hat and dances seductively with it on the podium. She beckons me to dance with her and her girlfriends. Ha! I don’t, because I have a girlfriend. That was my motto tonight anyway. My friends have witnessed it and are surprised that I was acting so mormon-like.

Arrivederci
They started to repeat songs and I was still tired so we left.

Recommendation
I had a better time here than last, but more people are still needed. I would probably blame it on Christmas Eve, as most people were at home tonight. If you do end up here, just hang out at the front like everyone else, and it won’t be so bad. Also best to be with friends here. However other RnB clubs nearby such as The Tunnel on Fridays would be a better choice, as this is more of a big bar/lounge with small dance area, rather the other way around as in a pure club venue.

eVe @ Trademark Hotel: 5.0/10

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One Response to eVe @ Trademark Hotel, Sydney: 24th December 2010

  1. Jess says:

    You need to up date this, Trademark is improved more now..

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